Peer Review 3

Makenna Gardner’s personal blog is a platform where she shares her personal life and interests with her readers. Although the target audience of her site is not explicitly stated, it can be inferred from her content that it is aimed at people interested in fashion, beauty, and lifestyle-related topics.

One of the main issues with Makenna’s site is the lack of SEO implementation. As the article “15 Reasons Why Your Business Absolutely Needs SEO” mentions, optimizing a website for search engines can help attract a larger audience. Therefore, Makenna could benefit significantly from implementing SEO strategies on her blog.

One of the most straightforward changes Makenna can make is optimizing her site’s navigation. Currently, the menus on her site are cluttered and confusing, making it difficult for readers to find the content they are looking for. By restructuring her menus with clear and concise labels, Makenna can make her site more user-friendly and increase the chances of her content being discovered by search engines.

Another way Makenna can improve her SEO is by adding more visual content to her blog when she writes about beauty products or shares her thoughts. Adding relevant images and videos can increase engagement and improve the quality of her content. Additionally, by including keywords in the alt tags and captions of these visuals, she can help search engines understand the context of her content and improve its visibility in search results.

Finally, Makenna Gardner’s blog can potentially attract a larger audience if she implements some SEO strategies. By optimizing her site’s navigation, adding more visual content, and using relevant keywords, Makenna can improve the user experience of her site and increase its visibility on search engines.