SEO, short for Search Engine Optimization, is a tool websites use to optimize the content on their pages to move their pages to the top of google search results. This is an incredibly important factor for businesses that rely on people searching for their business through google. A recent study in the article “15 Reasons Why Your Business Absolutely Needs SEO” stated that around 50% of users click on the first three organic links on the first page.

Regarding my site, I feel SEO is not as important as using google analytics, as I mentioned in my previous process post. This is because I’m not “selling” a particular product, and when you search my name on google, the first four links are already related to my social media pages and this website which is likely due to the uniqueness of my name.