Audience
This week, I embarked on the exciting journey of rebuilding my website to showcase design work and create a professional portfolio. As a fourth-year design student, I will graduate in April and look to enter the video game industry, where I can apply my design, art direction, and usability knowledgeto create engaging gaming experiences.
To achieve this goal, I have shifted my website’s target audience to people who work in the gaming industry. To make sure that my website appeals to this audience, there are a few key things I need to focus on. Firstly, I need to highlight relevant projects and experiences I have had in the gaming industry, as well as projects that demonstrate my ability to create gaming-related content. Secondly, it’s essential to use industry-specific terminology to demonstrate my understanding of the gaming industry and ability to communicate effectively with potential employers. Lastly, I need to showcase my passion for gaming by incorporating specific gaming themes and topics into my website’s content.
In my design process, I enjoy working physically and creatively, which includes physical prototyping, sketching, group brainstorming sessions, and public art displays. However, these types of work can be challenging to showcase digitally. As Kalev Leetaru discusses in his Forbes article, “In A Digital World, Are We Losing Sight Of Our Undigitized Past?” I recognize the importance of showcasing my overall process and work in a digital platform to potential employers. Therefore, finding creative ways to showcase these elements digitally will be crucial to presenting myself as a well-rounded and capable designer.
Overall, building a portfolio website targeted toward the gaming industry is a challenging but rewarding task that will allow me to showcase my skills and interests in design. By incorporating industry-specific terminology, highlighting relevant projects, and creatively showcasing my design process, my website will appeal to potential employers in the gaming industry.