During the in-class demonstration on google analytics, I was skeptical about whether it would be helpful for my website as this website will solely be used as my portfolio. With that being said, the more we got into the google analytics demonstration, the more I thought of valuable scenarios that I could use to optimize my portfolio.  

First and foremost, Google Analytics provides valuable insights into the performance of my website. I can track important metrics such as the number of visitors to my site, how long they stay, and which pages are the most popular. By analyzing this information, I can identify areas that need improvement and create content that resonates with my audience. For instance, if visitors leave my site quickly after visiting a particular page, I can investigate why this might happen and make changes to improve the user experience.

Furthermore, Google Analytics helps me track the traffic sources to my site. This means I can see where my visitors are coming from, such as through organic search, social media, or direct links. By understanding which channels drive the most traffic to my site, I can focus my efforts on the most effective ones, such as optimizing my SEO and user experience for those pages.

As a UX Designer, I know it’s crucial to ensure that my site is optimized for the devices and browsers my audience uses. Google Analytics provides insights into the devices and browsers visitors use to access my site. For example, if I notice that a significant percentage of my visitors are accessing my site on mobile devices, I can prioritize making my site mobile-friendly.

Hopefully, I will be able to effectively use analytics to boost my portfolio’s performance and land a job quickly in the fields I wish to work in.