An onboarding experience that takes you on a thrilling journey through the racing mechanics and cutting-edge technologies that make Formula E the most electrifying racing series around.
Working with Goodself, our team conducted user studies and data collection methods to evaluate two onboarding processes. Our aim was to help Goodself optimize their onboarding strategies for better user engagement.
Partnering with 93 Coffee Cafe & Eatery in Vancouver was an exciting journey. Over a few months, I crafted their logo and visual identity, capturing the essence of their cozy cafe vibe. Additionally, I had the pleasure of photographing their delicious food and drinks, setting the stage for their online presence.