An onboarding experience that takes you on a thrilling journey through the racing mechanics and cutting-edge technologies that make Formula E the most electrifying racing series around.
Working with Goodself, our team conducted user studies and data collection methods to evaluate two onboarding processes. Our aim was to help Goodself optimize their onboarding strategies for better user engagement.
Using absurdity and satire to create a fictional world where a pharmaceutical company “Vital Birth Co.”, capitalizes on pregnant women with eating disorders. This project creates discussion surrounding the lack of support, stigma and mothers' relationships with eating disorders.